The department oversees sales, merchandising and marketing activities, drives revenue generation and market penetration strategies to maximize business growth and profitability.
The director of this department leads sales, merchandising and marketing strategies, team performance monitoring, customer relations, market analysis and business development initiatives to achieve sales goals and increase market presence.
Duties
Develop sales, merchandising and marketing strategies in line with organizational goals.
Leading and managing the sales, commercial and marketing team, providing guidance and support.
Analyze market trends and customer preferences to identify growth opportunities.
Build and maintain relationships with key customers, partners and stakeholders.
Monitor sales performance and market feedback to adjust strategies as needed.
Monitoring the implementation of marketing campaigns and advertising activities.
Ensure compliance with legal requirements and ethical standards.
Collaborate with other departments to achieve overall business goals.
Sales, business and marketing experts
Sales, merchandising, and marketing professionals are responsible for executing sales programs, conducting market research, developing marketing campaigns, managing customer relationships, and contributing to revenue growth and market development efforts.
Duties
Execute sales plans to achieve revenue goals and objectives.
Conduct market research to identify customer needs and preferences.
Develop and implement marketing campaigns to promote products or services.
Maintain relationships with existing customers and explore opportunities for new business.
Provide product information and support to customers during the sales process.
Collaborate with the marketing team to create engaging content.
Prepare sales reports and analyze data to evaluate performance and identify areas for improvement.
Stay up-to-date on industry trends and the competitive landscape to inform sales and marketing strategies.